[heavy vertical] outdoor furniture "entering" into a new trend
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Outdoor furniture is only a market segment of furniture. In recent years, outdoor furniture has developed rapidly and gradually separated from large furniture to become an independent category. In the development of outdoor furniture enterprises, from export to domestic sales, products enter the room from the outside, and are entering a new starting point...
1. outdoor furniture can't hide in the transition period
Reporters visited Guangdong Outdoor Furniture Association learned that outdoor furniture was introduced from abroad. Outdoor furniture enterprises from the beginning of the imitation of COPY foreign products, the arrival of sample processing, and then slowly awakening, pay attention to the development of its own brand, the development in China is not more than 15 years.
However, unavoidable, the outdoor furniture industry is developing rapidly, but also encountered this round of market shuffling period.
According to the president of Guangdong Outdoor Furniture Association, the market has been obviously depressed since the first half of this year. "It's good to be able to stay steady and not fall."
Many companies have yet to enjoy the dividends brought by the previous round of growth. The industry has entered a new stage of development and needs continuous efforts and innovation. This makes business managers feel sorry.
2. outdoor furniture is promising
Of course, the industry generally optimistic about the future development prospects of outdoor furniture. This is to be analyzed from the point of view of consumption. First of all, people's pursuit of quality of life is getting higher and higher. "For example, the balcony, the past balcony is to air clothes, washing machine, now is not the same, but become a small garden home leisure, here tea, chat, see the stars." In the future, outdoor furniture will become the third most important category after bedroom furniture and living room furniture.
No matter the consumers who live in the commercial housing or the consumers who live in the villa, they want to have a leisure outdoor space at home. According to the change of consumer's demand, many commercial houses now have the concept of household garden, the former residence is only concerned with the practical function, and the household garden means that people begin to pay attention to the spiritual needs of the home. Besides the commercial housing, the garden space of the villa is also more and more designed.
In addition, outdoor furniture has also provided a larger room for outdoor furniture. Huang Jianfei, general manager of Xishan Home Technology Co., Ltd., said outdoor leisure furniture will come into the room in the future. Many people want to make the home a leisure place, and the quality of outdoor furniture is more than enough in the room.
3. hotel outdoor furniture to high-end
At present, the largest market for outdoor furniture is the hotel club board. In the field of engineering market, the future outdoor furniture will go to the aristocratic consumption orientation.
He thinks that the people of the country have turned from the past "walk horse view" to the way of leisure vacation. The change of the consumption mentality directly leads to the transfer of the hotel to the "holiday type". It means that tourists have higher requirements for hotels, such as hotel swimming pools, outdoor garden spaces and "aristocratic consumption". The outdoor furniture of the hotel will go to the high end. This is also a big increase in the outdoor furniture industry.
At the same time, it puts forward higher requirements for outdoor furniture enterprises. More innovative, more designed and high-end outdoor furniture will be favored by hotel engineering projects...
Summary：
Outdoor furniture is only a market segment of furniture. In recent years, outdoor furniture has developed rapidly and gradually separated from large furniture to become an independent category. In the
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2018-06-07
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